Coca-Cola looks upon the next generation to reduce, reuse and recycle materials to protect the environment while reducing greenhouse emissions.
Led by long time partner and one of the country’s greenest universities, Universiti Putra Malaysia (UPM), Recycling@U will see the participation of Universiti Kebangsaan Malaysia (Selangor), Universiti Pendidikan Sultan Idris (Perak), Universiti Sains Islam Malaysia (Negeri Sembilan), and Universiti Tun Hussein Onn Malaysia (Johor).
All five universities are committed to actively engage their student body to embrace the Zero Waste concept that challenges the old way of thinking about waste as something that has no value and to be thrown away, ending up in landfills and incinerators.
Instead, the philosophy holds that the concept of waste should be eliminated as the way materials flow through society systematically changes. From reducing consumption, minimising wastage, maximising recycling and composting, to ensuring that products and materials are designed to use less resources and made to be reused, recycled or biodegradable.
“Education is the foundation for progress. We need to build a global citizenry fluent in the concepts of climate change and aware of its unprecedented threat to our planet. Recycle activities can contribute to reduce climate change. Through knowledge, we can empower everyone and inspire action in defense of environmental protection,” said Professor Emeritus Tan Sri Dato’ Dr. Syed Jalaludin Syed Salim, Chairman of UPM Board of Directors during the official launch.
The programme launch was held in conjunction with Earth Day at UPM main campus where nearly 1,000 students from schools and participating universities attended the event which also showcased sustainability efforts by youths.